A poster on the virtual wall | Gadsme Plaza

Sports titles copy real stadiums down to the advertising boards, so the audience is large, attentive and hard to reach elsewhere. The ad is drawn by the game in real time and only counts when it is actually on screen long enough.

Brand teams book it to reach younger and harder-to-find audiences, priced on viewable impressions.

Case studies and contact details for Gadsme Plaza are on gadsme.com.